About Concha Labs

Built by users. Backed by science.

1 in 5 people worldwide live with hearing loss — yet only about 20% use hearing aids. We're here to change that with hearing aids that truly fit the person wearing them.

Amy Li, founder and CEO of Concha Labs
You're not alone

Amy's story is our story

Our founder has hearing loss. For years, no one knew — not even close friends. That's common; hearing loss is rarely talked about.

And the hearing aid experience has long been frustrating and impersonal. About half of people who get a hearing test leave without doing anything — not because they don't need help, but because nothing has worked.

We built Concha Labs for the ones still searching.

Conch shell with sound ripples
The insight

Hearing is personal and complex

Hearing loss isn't just about volume. A standard hearing test checks the softest sounds you can hear — but real life is quiet beeps and loud restaurants. Each ear has hundreds of settings to get right, and two people with the same test can need completely different ones.

That's why we tune everything to you, so you hear speech clearly even in noise. 7 patents protect the approach — and it's already making a difference.

0.0out of 10
“Excellent”

One of NCOA's highest scores
50+ hearing aids tested · 21 tests each

Independent review · National Council on Aging

Rated 9.6 out of 10 — “Excellent”

The National Council on Aging (NCOA) tested Concha Sol™ as part of its 2026 hearing aid review and gave it one of its highest scores.

“Overall, our testers felt the Concha Labs Sol delivered excellent sound quality and one of the most personalized fitting experiences available for an OTC hearing aid.”— Read the full review at ncoa.org ↗
  • Excellent speech clarity in conversations
  • Highly personalized sound settings
  • Long battery life without daily charging

Best for: people with mild to moderate hearing loss who value speech clarity in noisy places.

Want to know if this applies to your hearing?

Talk to a licensed audiologist by video — free, 30 minutes, no obligation. A straight recommendation, and support afterward whenever you need it.

Book a Free Consult
Amy Li, founder of Concha Labs, looking out over a view
A personal problem, turned into a mission

“I've lived with hearing loss for most of my life, but I never found hearing aids that worked the way I needed them to. They were too loud, too quiet, or just… off. It was frustrating. So I decided to build something that could work for me — something that could personalize hearing across the full sound profile and adapt to each person's unique perception of sound. After years of research and development, we now have a patented approach that's clinically proven to deliver the kind of hearing I didn't think was possible.”

Amy Li
CEO & Founder, Concha Labs

Recommended and recognized for innovation

Trusted across healthcare and tech

Trusted by top institutions including the Mayo Clinic, the University of Minnesota, and leading audiology clinics.

NCOA independent review 9.6 out of 10, Excellent
NCOA Review 2026 — 9.6/10
Mayo Clinic
Mayo Clinic Recommended
CES 2024 Eureka Park Accessibility Contest Winner
CES 2024 Accessibility Contest Winner
AARP AgeTech Collaborative
AARP AgeTech Collaborative
Best Hearing Aid (OTC, RIC)
Best Hearing Aid (OTC, RIC) — HHTM
WBENC certified woman-owned
Woman-Owned (WBENC)
BBB accredited
BBB Accredited
Berkeley SkyDeck
Berkeley SkyDeck
StartX
StartX
National Science Foundation
National Science Foundation
UCSF Rosenman Institute
UCSF Rosenman Institute
Digital Health Hub 2024 Finalist
Digital Health Hub 2024 Finalist
Sara Blakely small business grantee
Sara Blakely Small Business Grantee

Questions about your hearing? Ask an audiologist.

A free 30-minute video call with a licensed audiologist — honest guidance, no pressure. And our team stays with you for the long run.

Book My Free Consult